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This is another form of locking in the customer, because if at any point a customer wants to distance themselves from the brand, they are always distancing them
by mym1990 2y ago
This is another form of locking in the customer, because if at any point a customer wants to distance themselves from the brand, they are always distancing themselves from the "community", which is harder to do than leaving a brand.
- pests 2y agoIf you can make a product part of someone's identity then you've won. Reminds me of back when people would slap Apple logos on non-Apple work devices.