3 ms·
I love EVs and Teslas. I love renting them during my business trips and put in extra effort to explicitly seek them out. Hertz going all-in on Teslas like they
by nunez 2y ago
I love EVs and Teslas. I love renting them during my business trips and put in extra effort to explicitly seek them out.
Hertz going all-in on Teslas like they did was extremely dumb and short-sighted. I have many reasons why:
- Teslas are far from normal cars. Nothing about operating a Tesla is like any other car out there. Great if you're shopping for a car; terrible if you've just landed into ORD on a Monday morning after getting up at 4am and are sprinting to a 10am meeting. Hertz didn't do even the most basic ground work at understanding how their customers will rent these cars before spending an absolutely ludicrous amount of money on what was, essentially, a stupid flex.
- Hertz ordered the Teslas well ahead of building out a comprehensive charging solution to assuage range anxiety. They, then, did things like charge renters a "full tank" for returning the cars below 25% capacity despite their hotels, their customer sites or any of the areas they frequent having easily-accessible charging options. They should have allowed drivers to return them at whatever % they had left and handled charging logistics transparently.
- Teslas have a non-existent parts network, and becoming proficient enough to repair Teslas on-site required significant labor investments that, given the state of many of the Teslas I've rented, didn't seem to be made.
Hertz had the right idea. EVs are 100% the future. They should have slowed their execution of that idea way the hell down. $300M+ investment in charging solutions throughout the worldwide Hertz network, with a focus on 90%+ coverage in the US. Purchase used Bolts and A FEW partner EVs as upmarket vehicles (which few people rent because businesses won't expense cars at those classes) and design incentives to drive rentals, collect feedback and understand pain points. Shit, I don't know, maybe spending a few dollars on creating an actual dedicated rental type for EV tiers instead of lumping them in with the same tired rate codes from the 80s so that renters who expected an ICE don't get an EV and vice versa! Or, maybe, spending a few dollars tracking inventory levels so that those who DO rent Tesla EVs don't come to learn upon arrival that all of them are INOP (see point above).
But, no. Instead, Hertz is going to Hertz and sell these vehicles off to stop the bleeding and go back to the ICE-only strategy that already wasn't working for them.