There is this interesting phenomenon where people outside an organization view R&D potential as elastic. That is to say, there is always a positive return on in

There is this interesting phenomenon where people outside an organization view R&D potential as elastic. That is to say, there is always a positive return on investment for the marginal R&D dollar. It is clearly not in the case or every company would have exponential growth simply by reinvesting in R&D. In reality, it is extremely difficult to create growth from R&D at all.