> Hertz top management were a couple of finance bros from private equity. They appointed a Goldman CFO as CEO, one with no background in automotive/transport in

> Hertz top management were a couple of finance bros from private equity. They appointed a Goldman CFO as CEO, one with no background in automotive/transport industry. The whole Tesla bet appeared to be part of an executive fever dream to rebrand Hertz as a vanguard of the future. Mark Fields, who had spent ~30 years at Ford and was fired for not moving them fast enough into EVs, was the interim CEO while they searched for and found the Goldman guy for their permanent CEO. It was Fields that announced the deal with Tesla, although you have to wonder how much of it was already in place - he had been CEO for like 3 weeks at that point. Or, you know, maybe his thought process was "I'm not making this mistake twice" and the finance bros loved it and that's why they hired him.