I'm sure they did get consultants opinions and do due diligence. But the funny thing about leadership is, they can be prone to going against the grain of armcha

I'm sure they did get consultants opinions and do due diligence. But the funny thing about leadership is, they can be prone to going against the grain of armchair quarterbacks with no skin in the game who always say no. Given who the interim CEO team was they probably ignored (or, not ignored but considered and went against) the reports in favor of a risky bet. It didn't happen to work out. However if it did, they would be hailed as visionary heroes.