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How does this explain the phenomena of e.g. Repeat Mercedes-Benz buyers, even when other automakers offer the same luxury features at a lower price point (such
by MichaelZuo 2y ago
How does this explain the phenomena of e.g. Repeat Mercedes-Benz buyers, even when other automakers offer the same luxury features at a lower price point (such ad Audi, BMW, etc...) ?
- eig 2y agoThere’s a big difference in customer psychology when you’re dealing with a luxury good vs tech products.
- glimshe 2y agoMost of Indian consumers (or consumers anywhere) aren't Mercedes customers. The luxury market is notoriously price insensitive.
- MichaelZuo 2y agoThe same applies for Toyota customers in India, or so I've heard, viz. Nissan, Hyundai, etc...