$10 per request at the lowest tier of enhanced?! The only business case I can think of for this is if you save all the data in your own database then serve requ

$10 per request at the lowest tier of enhanced?! The only business case I can think of for this is if you save all the data in your own database then serve requests for your own service out of your own cache. I guess if the Yelp data doesn't change very often, then you just choose to stay 6-months behind on the data or something...