Well, so you are able to create notifications from your twitter/fb/linkedin etc. Few use-cases are well discussed in the post and I am sure their are many more.

Well, so you are able to create notifications from your twitter/fb/linkedin etc. Few use-cases are well discussed in the post and I am sure their are many more. Also, it mentions "We’ll be adding complete customization capabilities (colors, targeting etc) to Notification." So there is going to be a layer of targeting. (see this http://webengage.com/features/survey-and-lead-generation http://webengage.com/features/survey-and-lead-generation | first para talks about targeting) Analytics around notification displays, clicks etc are going to be very insightful, I am sure.