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To be fair, the common way to buy brands is to go to a big store which is selling multiple different brands, with a wide range of products. Single Brand-Stores
by slightwinder 2y ago
To be fair, the common way to buy brands is to go to a big store which is selling multiple different brands, with a wide range of products. Single Brand-Stores are rare, especially for technology, usually for reasons of cost. Only premium-brands like Apple can afford to maintain a huge chain of their own shops.
- RicoElectrico 2y agoIn Poland there are at least stores (first party or authorized resellers) for Apple, Samsung, Xiaomi, Sony.
- slightwinder 2y agoI don't know the situation in Poland, but looking on google maps, there are not that many shops from each. Looks like 5-10, and it's not clear if they all just sell smartphones. Samsung, Xiaomi and Sony have a very wide range of products, it would make sense for them to all sell everything else in those shops. And what about competition, are there department stores and electronic stores in Poland? If I look in my country, those brands haven even less shops here, but I can find 20-30 stores just in my city who are selling the brands. So there is just very little to earn for dedicated brand stores here.
- lotsofpulp 2y ago> Only premium-brands like Apple can afford to maintain a huge chain of their own shops. Alphabet annual net income is in the $70B range. Many, many, many multiples of what other retail businesses earn. Best Buy’s revenue is half of Alphabet’s profit. The reason Alphabet and Microsoft do not maintain their own retail stores is because they are betting their customers are not willing to pay a sufficient price premium to make it worth the trouble of dealing with all that extra liability/staffing/etc. Microsoft even had them in the 2010s, basically copying Apple, but determined the ROI wasn’t worth it.
- slightwinder 2y ago> Alphabet annual net income is in the $70B range. How much of this comes from electronic devices? Probably not that much. Big Business prefers for every division to pay their own bills, and to not depend on subsidizes from other divisions. > The reason Alphabet and Microsoft do not maintain their own retail stores is because they are betting their customers are not willing to pay a sufficient price premium They don't need to bet, they have the numbers. They had stores and they know how much they get through all their distribution-channels. Local shops just don't make enough anymore these days.