3 ms·
I guess this _might_ count, but the whole 'store within a store' tends to be a bit of publicity stunt. You can just bung the store owners a few quid, make some
by joncrocks 2y ago
I guess this _might_ count, but the whole 'store within a store' tends to be a bit of publicity stunt. You can just bung the store owners a few quid, make some stands with your company name on it and send out a press release that you now have a 'store'.
It's an order of magnitude less hard than actually setting up a store front, signing up for utilities, hiring staff directly, managing stock/inventory, dealing with returns etc. Not to mention that no-one will likely notice when you quietly take down the 'Google section' overnight.
It the equivalent of setting up a 'store' on Amazon vs. creating your own web presence + fulfilment warehouse.
- zimpenfish 2y agoDoes a full store count then? https://blog.google/products/devices-services/google-store-nyc-opening/ https://blog.google/products/devices-services/google-store-n...
- Symbiote 2y agoA 'store within a store' is a fairly normal thing in a department store, especially the luxury ones. It's also not unusual for electronics. I think the large electronics shop near me has a Sony section (or is it Samsung?) and a Sonos section.