> I'd be interested to see real studies into consumer satisfaction with AI features in existing products mmm... I guess.... I mean, a feature that is not 'obv

> I'd be interested to see real studies into consumer satisfaction with AI features in existing products mmm... I guess.... I mean, a feature that is not 'obviously AI' is just a feature; even if you normalized it against 'normal' features with no AI as part of them, surely the deviance from random noise would be negligible? In a double blind test, you would have three cohorts; control, placebo and treatment (ie. AI). Since the placebo and treatment groups would receive the same feature with or without AI, you'd be looking at absolutely nothing meaningful in the data you collect. > I wouldn't be too surprised if it turns out people mostly like them. How can users POSSIBLY have a positive / negative / ANY KIND of meaningful response to a feature based on the unknown backend implementation? If you put a chatGPT interface on your product and don't put an AI label on it, I guess most people, not being completely stupid, will not meaningfully distinguish between it and the equivalent feature with "Artificial Intelligence" painted on the side. An AI chat bot is an AI chat bot. You're not fooling anyone by calling it an 'intelligent assistant' instead of 'chatGPT'. :P I mean, I'm just guessing, you could study it. ...but, I guess it's probably not worth bothering. It's probably more likely the take-away here is: Make your product amazing; if it uses AI, hide that fact that it uses AI if you can.