The cost is you lose to your competitor who offers features (complexity) instead of security and now all your effort is for naught. People talk a lot about sec

The cost is you lose to your competitor who offers features (complexity) instead of security and now all your effort is for naught. People talk a lot about security but nobody actually values it. You just send out some Uber Eats coupons or free Credit Protection vouchers and keep on doing what you were doing and in a month everyone has forgotten.