Trademarks are monitored by prepaid, cocksure corporate attorneys who generate expensive-to-respond-to paper ultimately subject to the whims of judges and jurie

Trademarks are monitored by prepaid, cocksure corporate attorneys who generate expensive-to-respond-to paper ultimately subject to the whims of judges and juries. It's often best to avoid a crowded space. Coconut and Swimwear/pajama vendors? Sure. Multi-billion dollar SaaS that hosts conferences? Maybe don't give them a reason to notice you.