Something that hasn't been brought up is how had Microsoft is at marketing xbox brand internationally. In Europe (maybe excluding UK) there is hardly any xbox p

Something that hasn't been brought up is how had Microsoft is at marketing xbox brand internationally. In Europe (maybe excluding UK) there is hardly any xbox presence. No adverts, no presence in stores. Gamepass is not officially available in many European countries. Gamepass streaming even less. At the same time I see Sony game ads everywhere and presence in physical stores. How is Microsoft expecting to sell hardware when it's not available officially?