What are your analytics / metrics telling you? (churn, usage, etc.) Where did you get the 25,000 potential users figure? Is it 25,000 who entered a sequence an

What are your analytics / metrics telling you? (churn, usage, etc.) Where did you get the 25,000 potential users figure? Is it 25,000 who entered a sequence and have not completed it? If so, why? Again, what do your analytics tell you in terms of drop-off rates, etc...