Dollars to donut stores, what's likely going on with the switch to expensive API is this: https://business.yelp.com/products/yelp-ads/ https://business.yelp.co

Dollars to donut stores, what's likely going on with the switch to expensive API is this: https://business.yelp.com/products/yelp-ads/ https://business.yelp.com/products/yelp-ads/ Same as the Reddit stunt versus the Apollo app dev, except that his app had a big enough audience you'd think they'd have figured something out. Nope. The paid app meant money from users to the app dev instead of from advertisers to the site. What's strange is Reddit didn't seem to do the math on how little they should have charged the app dev for API access if all they wanted was to offset revenue from that user base. Perhaps the fear was much as with TV streaming: they know advertisers want audiences willing to pay, not only the audiences seeking free.