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> A low profit margin means a competitive market (because if it wasn't a competitive market the firm could raise its prices to obtain higher margins). Not nece
by littlestymaar 2y ago
> A low profit margin means a competitive market (because if it wasn't a competitive market the firm could raise its prices to obtain higher margins).
Not necessarily: if prices are elastic then even a monopoly can aim for low profit margin (in percentage) in order to increase profit. What matters is how much total profit are being made, margin only matters when measuring risk.
Also, corporations are social structures, and low competition also encourage complacency in the corporate structure itself, which drives costs up and reduces profit margin.
- zuckerma 2y ago[flagged]
- laserlight 2y agoIn addition, a low profit margin may increase lifetime profits by deterring potential competitors.