They should probably allow companies to keep doing what they are doing now as long as they call it "rent" instead of "buy" in their marketing materials. Normal

They should probably allow companies to keep doing what they are doing now as long as they call it "rent" instead of "buy" in their marketing materials. Normally this honesty would cost them money because their competitors would have better (more persuasive) marketing, but a law could force every company to be honest at the same time so that the relative ranking of each company does not change.