> There are 16 Leadership Principles at Amazon. Any Amazon employee can recite most of them by heart (those who can’t won’t last very long). My friend urged me

> There are 16 Leadership Principles at Amazon. Any Amazon employee can recite most of them by heart (those who can’t won’t last very long). My friend urged me to apply to Amazon, I didn't want to but thought what the heck, let's sacrifice a day of vacation to give it whirl. But it was very bizarre experience. It felt like some communist party meeting having to learn the tenants and repeating them back and sing praises to the great Jeff. No doubt, most of those are good principles, but the cult-like attitude seemed strange. > “Sometimes I’ll hear, ‘It’s amazing you had this ‘bias for action’…and other times when I believe I’ve had ‘bias for action,’ they will say you weren’t data-driven (from the leadership principle ‘Dive deep’) enough.” That's brilliant. They've converged to selective enforcement one of the central pillars of corruption and control. Introduce just slightly contradictory rules, and with 16, that's already enough, and you can use them for anything.