In my experience the decisions on any non trivial IT system rollout are made by entirely unqualified, non technical execs who are usually swayed by marketing su

In my experience the decisions on any non trivial IT system rollout are made by entirely unqualified, non technical execs who are usually swayed by marketing such as clownstrikes Super Bowl advertisement. Technical people will make a recommendation, knowing it’s going to be ignored and that the decisions already been made.