Yeah, exactly. The incentives in capitalism aren't to make consumers happy, it's to keep them from being so unhappy they switch to a competitor, which is a very

Yeah, exactly. The incentives in capitalism aren't to make consumers happy, it's to keep them from being so unhappy they switch to a competitor, which is a very different thing. There are huge incentives for all large businesses to adopt these automation technologies, despite the negative customer experience. Customers know they're getting mistreated, but there's not a lot they can do about it. The competitors are probably doing the same thing, and those that aren't will do it eventually (certainly once the MBA's inevitably gain control).