Some might say this observation/trend/etc. is much older than the 1990s, as perhaps exemplified by Oscar Wilde's The Importance Of Being Earnest in 1895 (where

Some might say this observation/trend/etc. is much older than the 1990s, as perhaps exemplified by Oscar Wilde's The Importance Of Being Earnest in 1895 (where literally all that matters is some one's name being "Earnest"). (Apologies if Shakespeare or the Greek Comedies or other got there first - feel free to cite!)