But don't ARM/Marvell/Qualcomm/Nvidia have a lot of smart people working on making an efficient fast front-end? Overcoming an obstacle is great, but I feel lik

But don't ARM/Marvell/Qualcomm/Nvidia have a lot of smart people working on making an efficient fast front-end? Overcoming an obstacle is great, but I feel like companies who don't have to overcome that obstacle can focus their energy on other aspects of the product.