Google actually have a daily history of internet available on palm of their hand as well as insane access to both user behaviour (Android, Chrome) and website s

Google actually have a daily history of internet available on palm of their hand as well as insane access to both user behaviour (Android, Chrome) and website statistics (Analytics, Adsense, Google DNS, etc). They had the power to not succumb to "SEO" content spam, but this wouldn't improve their ads revenue baseline. Pushing their own services and centralised internet on other hand...