3 ms·
Could totally be wrong here but sounds like a surefire plan to get crushed & die. > You’ll hear Hanneke talk about a concept called the “forever mouse,” or a m
by jauntywundrkind 2y ago
Could totally be wrong here but sounds like a surefire plan to get crushed & die.
> You’ll hear Hanneke talk about a concept called the “forever mouse,” or a mouse you buy once and upgrade over time with new software features — features that, of course, might carry a subscription fee. Subscription mice! It’s a lot.
Meanwhile actually respectable pro-consumer companies like Wooting keep enhancing the software support for their existing devices. Every single Wooting keyboard just got Simultaneous Opposed Cardinal Directions (SOCD) after Razer launched a derivative of an existing keyboard with the feature, which for a while has been questioned as potentially being a cheating capability. This is just one example among mamy of Wooting rolling out new features to existing hardware.
It just seems so very very improbable that Logitech will be able to keep enhancing the software for their devices in a way that people are happy to keep paying for. There's already huge flexibility for third party software to provide enhancements. There's thankfully still companies like Wooting that actually care about building customer loyalty through continued support. It's hard to imagine carving such a competitive edge on ongoing paid software updates that you'll build a serious new revenue stream for yourself; right now it feels like you just have to be willing to ongoingly support.
Besides breeding loyalty there's another argument here, relating to a plight we see in a lot of video games. Who wants to get into Stellaris today, even though the base game is sometimes on sale for $20, when they full well know the real experience is like $300 of expansions and add-ons? Is Logitech proposing to build a mouse that, if someone wants to buy it 5 years from now, will cost $400 for the mouse & all the software? And if not, them why would anyone buy the mouse today and keep spending when they know the whole package will be much cheaper in the future? The expansion pack model for games has been a blessing and a curse. I doubt input device makers will be able to get better leverage from this business model.