You care indirectly because if the articles are search engine optimized it means they are gaming the search engine by being artificially ranked higher. It’s the

You care indirectly because if the articles are search engine optimized it means they are gaming the search engine by being artificially ranked higher. It’s the role of the search engine to find relevant content to your question impartially, not of the websites themselves. As a user with SEO what you end up seeing is the website that is saying “it’s me!” the loudest, instead of real search results. But I know that boat has sailed, SEO has won and real search engines are dead.