A few years ago when this was announced I seriously considered setting up shop to host these gTLDs. (I rebuilt the .pro registry, so I have the domain knowledge

A few years ago when this was announced I seriously considered setting up shop to host these gTLDs. (I rebuilt the .pro registry, so I have the domain knowledge.) Then I realized I'd have huge risk from ICANN, if they dragged their feet I'd run out of cash. Glad I walked away, the extra couple years this took would've killed me. Later I realized that, while the tech is easy for me, the sales cycle would be a long, painful slog. Every time I see a story about new gTLDs I feel like a dodged a bullet, as enticing as it is to want to build this product. :p If other folks are considering this business, buy a beer for someone who's had to work with ICANN. This is one of those many businesses where the tech looks atraightforward but the everything else will crush a techie.