> Most users don't want to see a single ad anywhere. I don't actually mind seeing ads. I actually long for magazine ads. It was (mostly) obvious they were ads,

> Most users don't want to see a single ad anywhere. I don't actually mind seeing ads. I actually long for magazine ads. It was (mostly) obvious they were ads, they had to actually advertise a thing, and they didn't try to take me outside of the magazine. There was also a strong correlation between the type of content in the magazine and the ads themselves. Some ads were very creative or visually appealing so the point I still remember them years and decades later. What I do mind is advertisements trying to pull me away from the content I'm currently reading, tracking me all over the web, and showing me ads based on their tracking rather than related to the content I'm reading. I don't want a fucking video overlayed on a text article I'm trying to read. I don't want to be tracked everywhere on the web. If a site collects data about me, especially data I enter willingly into their system, I want a say in the governance of that data. The major problem I see with modern web advertising is a lack of informed consent. Just throwing up a boilerplate "we'll share with partners" is not sufficient for me to make an informed decision to consent to data collection. People can't make informed choices and that data sharing with partners means they're sharing that information with their partners and so on. All of that transitive sharing is done without express consent by the end users. It's not the ad I'm opposed to seeing but all of the bullshit behind the ad I can't see.