3 ms·
A framework that has worked for me is this framework by Brian Balfour: 1. Marketing-Product fit 2. Product-Channel fit 3. Channel-model fit 4. Model-Market
by constantinum 2y ago
A framework that has worked for me is this framework by Brian Balfour:
1. Marketing-Product fit
2. Product-Channel fit
3. Channel-model fit
4. Model-Market fit
Reference:
https://brianbalfour.com/essays/market-product-fit https://brianbalfour.com/essays/market-product-fit
https://brianbalfour.com/essays/product-channel-fit-for-growth https://brianbalfour.com/essays/product-channel-fit-for-grow...
- ianpurton 2y ago> Products are built to fit with channels. Channels do not mold to products. Some great advice in those articles. Thanks for sharing.