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It's also more interesting when Meta (and Google) are so dependent on advertising income, yet their moves in AI directly oppose that income stream. Views based
by lovethevoid 2y ago
It's also more interesting when Meta (and Google) are so dependent on advertising income, yet their moves in AI directly oppose that income stream. Views based ads are worthless on a platform with AI. Click based ads will also become worthless when bots can click through. Nothing gets purchased and brand value doesn't mean anything if few humans even see it.
I suppose none of that matters when you operate as they do, both as the advertising network and also the agent that keeps the ad prices artificially high. Guess we'll have to wait for companies to make this realization a decade later after wasting billions advertising to bots.
- robertlagrant 2y agoI don't think they directly oppose it. They're not creating views. They're creating content for views (and thus ad impressions).