Yes. One of the big reasons I got into direct response marketing (surprisingly) is that I'm obsessed with the truth. Why do people really make decisions? What a

Yes. One of the big reasons I got into direct response marketing (surprisingly) is that I'm obsessed with the truth. Why do people really make decisions? What are the actual levers that get people to take action? In DR marketing, you either figure this out or go out of business. I'm really good at getting people to put advice into action in real life because of my marketing experience. I've helped multiple friends get jobs or change their lives. But I only give advice if I really think it's going to be impactful, so it's rare. The biggest impact on whether your advice will be taken (or your ad will work) is giving specific examples rather than platitudes. Also, obligatory Tolkien: "Elves seldom give unguarded advice, for advice is a dangerous gift, even from the wise to the wise, and all courses may run ill. But what would you? You have not told me all concerning yourself; and how then shall I choose better than you?"