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Setting price based on time savings limits the perceived value of your product since for most people they set the opportunity cost of their time pretty low. It
by apinstein 14y ago
Setting price based on time savings limits the perceived value of your product since for most people they set the opportunity cost of their time pretty low. It might work better in a b2b sale where the opportunity cost is higher.
What you really want to do is provide value by letting customers do something that is otherwise impossible or painful.
For instance buffer lets you sleep while you tweet. That is much more valuable than saving time.
There is a guy on twitter (@pricing) that talks about pricing, go read a few hundred of his tweets and see it helps you get your mind wrapped around pricing better.