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I always recommend SMEs to not use _any_ form of tracking/analytics by default. Just make the site useful, informative and well presented. To find out how use
by dgb23 2y ago
I always recommend SMEs to not use _any_ form of tracking/analytics by default.
Just make the site useful, informative and well presented.
To find out how users interact with it: Ask them, and/or do tests. Use the actual relationship with users to improve the site.
Even ignoring privacy concerns, this mostly avoids bad UX patterns like "cookie banners", makes the sites _significantly_ faster and lighter. You end up with something that is higher quality.
Exceptions to the rule exist, but that is always my baseline recommendation.
- chuckadams 2y agoSounds needlessly extreme. Sure, don’t warp your site to please the SEO algorithms, but don’t plug your ears and cover your eyes to the basic info you’re already getting in your access logs.