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One trick I may or may not have invented for the enterprise PO problem (manual processes etc) was to offer an Azure Marketplace subscription for the product. T
by webprofusion 2y ago
One trick I may or may not have invented for the enterprise PO problem (manual processes etc) was to offer an Azure Marketplace subscription for the product.
That way they can just go to azure and subscribe to the license that way, without needing any azure resources etc, it's just a billing mechanism.
They can then bundle that into their usual Azure spend and even do manual POs etc that I never have to deal with.
- 255kb 2y agoThis is really interesting. I discovered AWS marketplace which offers the same feature. I started integrating but it takes some time, especially with their webhooks. Is it bringing leads directly, from the marketplace listing, or is it just a plus that will help streamlining the purchase process? Edit: another question: do you advertise on your website the possibility to use Azure billing?
- webprofusion 2y agoIt does bring leads, but not many. The main advantage is giving them an easy procurement path.
- 255kb 2y agoThank you for the insights!
- webprofusion 2y agoYes we offer if as a "Cloud Managed License". We had intended to do AWS etc as well but traditional online purchasing via Stripe or Paypal is still the bulk of our license purchases. Agree all the hooks and infrastructure you need to put in place are a pain and it's also difficult to debug if someone has an issue (one guy couldn't cancel for an unknown reason).
- 255kb 2y agook, good to know. I will think about it a bit more before starting the implementation...
- axelthegerman 2y agoHuh that's very interesting, need to check that out and keep in mind. Thanks for sharing!
- chwzr 2y agoWould love to hear more of that azure marketplace. Does it bring leads on its own?