>What if he doesn't actually want to dominate the market? Agreed. >What if you're just trying to create a business that gives you a good lifestyle and you're

>What if he doesn't actually want to dominate the market? Agreed. >What if you're just trying to create a business that gives you a good lifestyle and you're not looking to dominate? Maybe the market is big enough that if you just take a piece of it that's plenty. There are plenty of businesses out there that are offering a product that is one of a range but the market is large enough to sustain multiple offerings. Yes. In fact, the majority of businesses in the world are probably this way. >Not everyone needs a moat because not everyone is trying to build a castle. That's a brilliant line and metaphor. Gonna steal and share it whenever and wherever I can. Thanks.