A lot of people will type in “Fidelity” into Google or the search engine of their choice to get a login page. If you can get a link ranked high enough, people c

A lot of people will type in “Fidelity” into Google or the search engine of their choice to get a login page. If you can get a link ranked high enough, people click. If you click once, you’re likely to be shown it again and it will be purple.