goal setting 101. it's easier to let it slide if your goal is to "do more walking" vs "10,000 steps every day" especially when you have automated accountabilit

goal setting 101. it's easier to let it slide if your goal is to "do more walking" vs "10,000 steps every day" especially when you have automated accountability mechanisms. it's not for people who find it easy to think "oh I haven't been active enough today, I'm going to go for a run" and then actually follow through. it's for the people who suddenly find themselves at 9:00 p.m. realizing that they did not hit their goal. having an app that will remind them to get up from the desk every hour and go for a walk around the block is a lot more effective than just hoping that you'll remember to do it before it's too late to do it