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Do they “work” because they’re actually effective, or do they “work” due to being in so many places, that it’s basically inevitable that you end up in some conv
by FridgeSeal 2y ago
Do they “work” because they’re actually effective, or do they “work” due to being in so many places, that it’s basically inevitable that you end up in some conversion pipeline.
If someone searches for “your_site.com” and the top 3 results are: an ad for “your_site”, “a competitor” and then the link to your site, and someone clicks the ad, and purchases something, that conversion will 100% look like the ad worked, but realistically the user was going to your site anyways.
- s1artibartfast 2y agoIn my friends experience, they have done advertising in waves. Turn off the adds and traffic and sales disappear. This is a pretty strong signal. The thing is that without ads, nobody is searching for your site, they don't know your product exists, and they don't want it.
- Mindwipe 2y agoThey work because they work. You stop the advertisising and the sales stop, instantly.