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Commenters here are really hung up on the "transparent TV in my living room" use case, but the article goes out of its way to point out that's not really what t
by jt2190 2y ago
Commenters here are really hung up on the "transparent TV in my living room" use case, but the article goes out of its way to point out that's not really what these displays are for, especially given the prices.
The use-cases presented are:
* Teleprompter-like screen with a camera behind it allowing presenter to look straight into the camera while still seeing the screen.
* Windows in public areas (subway cars, elevators) that display advertisements or animations.
- golergka 2y agoAlso, making an excavator look like fighter jet cockpit: https://news.lgdisplay.com/en/2022/01/rising-potential-of-transparent-oled/ https://news.lgdisplay.com/en/2022/01/rising-potential-of-tr...
- doe_eyes 2y agoA touchscreen-operated excavator. They really underscore that...
- userbinator 2y agoZero tactile feedback, expensive and difficult-to-repair controls on a machine operated in a dirty environment where people usually wear gloves? I wonder how many of the people who designed that have actually used an excavator or talked to someone who does, or even just visited a construction site to experience the environment. There's plenty of discussions on how touchscreens in cars are awful, but those who design these abominations are so out of touch with reality that they don't seem to realise that. I suspect the same applies here.
- ChoGGi 2y agoTouchscreen for settings. I see "joystick fine control", and other such. Being able to setup for speed or accuracy is a good thing for me at least (custom profiles at the top of the screen). And I'm usually not wearing gloves inside a skid steer/mini ex, unless the heater isn't working.
- userbinator 2y agoWindows in public areas (subway cars, elevators) that display advertisements or animations. As if we needed any more of that... do not want.
- ThatMedicIsASpy 2y agoThere should be a very high tax on light pollution coming from ads across the globe. Everything other than your stores logo? Pay extra.
- lucianbr 2y agoMaybe forbidding is a better idea. They may be able to pay, and in the end, it doesn't make me feel any better that the millionth annoying ad at least cost a lot to show. Corporations have deep pockets.
- TimTheTinker 2y agoIronically, maybe one of the primary features of future always-on AR glasses will be ad blocking.
- ksec 2y ago>* Windows in public areas (subway cars, elevators) that display advertisements or animations. That is exactly what I said [1] when Apple reportedly killed MicroLED and people say MicroLED has no future. Quoting myself: >Once I saw the Fully transparent MicroLED on Display in this year's CES , it is only a matter of time before it comes to market. I can immediately see luxury Retail shop paying the premium to get it. Transparent OLED has slight colour shift and yellow tint to it. While Transparent MicroLED is really, fully transparent. The actual cost or price for these "Windows" compared to the additional space in premium Retail location are tiny. Once you have luxury started ordering and they reach a mass production scale cost will come down within a few years. ( ~2030 ). While MicroLED may never end up in Smartphone or Tablet. I still think they have great potential elsewhere. [1] https://news.ycombinator.com/item?id=40778120 https://news.ycombinator.com/item?id=40778120
- donw 2y agoGiven the number of people here that have absolutely seen Blade Runner, it’s surprising that more aren’t making this connection.
- zombiwoof 2y agoTotally. This has Bladerunner and Minority Report vibes to me. Be amazing in public
- defrost 2y agoCue Misapplied Sciences https://www.misappliedsciences.com/ https://www.misappliedsciences.com/ Next gen public displays will follow you as you walk across the square with messaging targeted to you .. as the same is done in parallel to hundred others.
- knotimpressed 2y agoWow, given what their website looks like and their claims I’m shocked that they actually had a functional prototype 4 years ago.[0] On the one hand I’m bummed that I haven’t seen it in person, and on the other I’m so very glad it isn’t a popular technology (yet). I’m really curious to see if anyone can find any details on how their technology works; I’m struggling to think of any better solutions than having tens of thousands of oled screens and lenses to map each pixel on the smaller screen to a pixel and an angle on the larger screen as a whole. 0: https://youtube.com/watch?v=ptXTSuMkuvA https://youtube.com/watch?v=ptXTSuMkuvA
- xattt 2y ago> Teleprompter-like screen with a camera behind it allowing presenter to look straight into the camera while still seeing the screen This was Apple’s goal for under and between screen cameras two decades ago [1]. The killer app is video conferencing. https://appleinsider.com/articles/08/03/26/apples_patent_for_an_lcd_display_that_also_takes_photos_video.html https://appleinsider.com/articles/08/03/26/apples_patent_for...
- callalex 2y agoInstead they solved it much more elegantly by just live-processing the video to re-aim your pupils. They’ve been doing it for years and most people don’t even know it which is how you know they did a great job. I’ve never noticed it looking creepy or artifact-y.
- _flux 2y agoI think this is great, but doesn't it hinder the ability to naturally not look in the eyes? Or were they just flaws seen in the first demos? I haven't used this kind of system. In any case, a camera behind the screen doesn't completely solve the problem anyway, because the screen can have multiple people. For this application you need either a camera per person, or the pupil re-aiming postprocessing, to give the illusion of presence.
- cubefox 2y agoSamsung already sells phones where the selfie camera is under the screen. Since the screens are not (and cannot be) fully transparent, the image quality suffers.
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- karaterobot 2y agoGiven the price, I don't know if replacing subway car windows and elevators with $4500 screens would pencil out. But you know, that's probably just me wishing there can be one single two dimensional surface without an advertisement on it.
- dijkstra_j 2y agoIt's gonna become cheaper over time, just how there are already screens showing ads everywhere, which you'd never expect when the television first got popular.
- npunt 2y agoI love the tech but these things are going to be obnoxious as hell. I hope it supercharges the movement to ban advertisements from public places, which has already been done successfully in Sao Paulo and several other major cities [1]. The 99% Invisible episode on it is worth a listen [2]. [1]: https://www.theguardian.com/cities/2015/aug/11/can-cities-kick-ads-ban-urban-billboards https://www.theguardian.com/cities/2015/aug/11/can-cities-ki... [2]: https://99percentinvisible.org/article/clean-city-law-secrets-sao-paulo-uncovered-outdoor-advertising-ban/ https://99percentinvisible.org/article/clean-city-law-secret...
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- Cthulhu_ 2y agoProbably, but we'll probably get used to it just like graphics on windows or displays behind windows / store front displays. Sci-fi and cyberpunk visualisations have already prepared us.
- jajko 2y agoFirst class - no ads. Second class, cheaper & ads. If it goes this way its actually great in 1 aspect - you can't escape the simple fact that ads are a garbage, and high quality of... life or your time is without them. Seems obvious but I've met many who dont see it as sort of brain cancer and consider them harmless.
- rbanffy 2y agoMany years ago São Paulo heavily regulated outdoor ads [1]. It was a huge leap in quality of life for the citizens - the removal of all that visual noise and the sudden reappearance of the underlying architecture unveiled a beauty most inhabitants didn't remember existed. It got to the point that, when I visited New York, I got angry at the full-on sensorial assault. My mood was always nasty there. If this is done responsibly, and used to extend architecture in ways it wouldn't be feasible before, I don't have many reasons to be concerned. OTOH, in places where visual pollution is unregulated, oh boy, it'll be bad. [1] https://en.wikipedia.org/wiki/Cidade_Limpa https://en.wikipedia.org/wiki/Cidade_Limpa
- raincole 2y ago> Windows in public areas (subway cars, elevators) that display advertisements... Thanks, I hate it. I like the window looking like window.
- radley 2y ago> Teleprompter-like screen with a camera behind it allowing presenter to look straight into the camera while still seeing the screen. Maybe they can upgrade this to a dynamic e-ink backdrop that's transparent where the camera is, along with an x,y motorized camera that can follow the position of the video window on the screen.
- PatronBernard 2y ago> Windows in public areas (subway cars, elevators) that display advertisements or animations. I would say this is even more distressing, they are literally trying to invade every damn steradian of your field of view. Soon you won't be able to look out of a train window without ads.
- netcan 2y agoGood comment. As a side note... It's interesting how "more advertising opportunity" is a well that never runs dry. You would think this tops out at some point. That advertiser's won't just spend more and more forever. Turns out, they will. Imo, this is related in a complex way to etherealization of many modern sectors. Outsourcing, specialization, the proverbial 4-hr workweek... and it's more pertinent SME instantiation. If your business model is subscription condiments, you probably have the condiments made with your label and perhaps outsource the shipping. The value add of the consumer facing firm is all marketing. There are no investments or long term improvements to production. You have blunt tools to affect product. It's unsurprising that marketing specialists are big consumers of advertising services. Meanwhile, modern pay-per-performance advertising represents the down-scalable starting point for nascent businesses. That shapes these firms. Anyway... There are so many sectors where paying >20% of gross on advertising is normal. It's not obvious what the upper threshold is... especially with digital products.
- m-i-l 2y agoThere's another use case towards the end: "Transparent displays could have a place on the desktop—not so you can see through them, but so that a camera can sit behind the display, capturing your image while you’re looking directly at the screen. This would help you maintain eye contact during a Zoom call." Personally I think that would be a great idea. But from my (non expert) perspective, for eye contact in video calls, I'd have thought a single camera behind a transparent 30" monitor would be little better than a single camera ontop of a 30" monitor, given that you may have multiple faces on screen and have those faces in different places on screen. Maybe a matrix of cameras behind a transparent screen, with gaze detection and eye tracking to determine which to activate at any time?
- mnw21cam 2y agoI remember maybe 10 years ago seeing a news article about Microsoft having developed a system that uses a camera at both the top and the bottom of a screen, which can then build a 3D model of your face and reconstruct a video in real time of what your face would look like from a virtual camera in the middle of the screen. I remember thinking it was a massive waste of computing power. And they wanted to put it on a phone.
- AshamedCaptain 2y agoWasnt Apple doing this already with a single camera and some minimal machine learning to modify the gaze?
- mnw21cam 2y agoKind of, but I think they were planning to modify more than just the eyes.
- bunabhucan 2y ago>I remember thinking it was a massive waste of computing power. And they wanted to put it on a phone Wait until you hear about filters. Making people look better on their phone camera must employ buildings full of engineers.
- rbanffy 2y ago> Windows in public areas (subway cars, elevators) that display advertisements or animations. I feel it's something that can be explored better in architecture settings - with this, windows can be used for lighting and decoration. It opens up a lot of interesting possibilities in both commercial and residential settings.
- jader201 2y agoTo be fair, the “C” in CES stands for “consumer”, so it’s understandable why people would assume these were meant for consumers to use in homes. Many people follow CES as it often shows off products that will be available (intended?) for consumer purchase. It’s confusing if these are being shown at CES, but are actually meant to be used for commercial purposes.
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