Ah, the Broadcom/VMWare strategy... Small businesses that actually find a market and turn a profit live or die on reputation. I have a feeling that 2x the pric

Ah, the Broadcom/VMWare strategy... Small businesses that actually find a market and turn a profit live or die on reputation. I have a feeling that 2x the price (even incrementally over time) would burn a lot of goodwill. But there is a middle ground. As long as your operating costs don't rise precipitously for whatever reason, you can keep your existing customers on their current pricing and give new customers your new higher price. It works in web hosting, anyway. (Usually.)