Manufacturers do that to some degree with their frame/gallery TVs, and I don't see those taking a lot of market share. If they can get the price below or close

Manufacturers do that to some degree with their frame/gallery TVs, and I don't see those taking a lot of market share. If they can get the price below or close to normal LEDs, I could see it, but if they're high priced I think they'll stay in a niche.