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100%. HN users will sit here and tell you all day long ads don’t work, having worked ad’s adjacent, I can assure you, they do. I do contract work for a bunch of
by theshackleford 2y ago
100%. HN users will sit here and tell you all day long ads don’t work, having worked ad’s adjacent, I can assure you, they do. I do contract work for a bunch of ecommerce customers and for everyone one of them AdWords is 95+ percent of their traffic and sales.
- FridgeSeal 2y agoDo they “work” because they’re actually effective, or do they “work” due to being in so many places, that it’s basically inevitable that you end up in some conversion pipeline. If someone searches for “your_site.com” and the top 3 results are: an ad for “your_site”, “a competitor” and then the link to your site, and someone clicks the ad, and purchases something, that conversion will 100% look like the ad worked, but realistically the user was going to your site anyways.
- s1artibartfast 2y agoIn my friends experience, they have done advertising in waves. Turn off the adds and traffic and sales disappear. This is a pretty strong signal. The thing is that without ads, nobody is searching for your site, they don't know your product exists, and they don't want it.
- Mindwipe 2y agoThey work because they work. You stop the advertisising and the sales stop, instantly.