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> Then there’s the massive adoption of ad blockers. We’re talking about a third to half of all Internet users using an ad blocker on one or more of their device
by Lammy 2y ago
> Then there’s the massive adoption of ad blockers. We’re talking about a third to half of all Internet users using an ad blocker on one or more of their devices. And and ad blockers don’t just block ads, they block all of the tracking that we do as well.
Hell yeah. Death to all of this shit.
Or, to put it in marketer terms, “Attribution is dying, clicks are dying, and here's why that's a GOOD thing!”