I think that is a pretty simple caricature of how people operate. People have multiple competing desires and various incentives. Various definitions of better,

I think that is a pretty simple caricature of how people operate. People have multiple competing desires and various incentives. Various definitions of better, which may not align with your own. Given a offer of same pay and the ability to use the same skills, I think people would choose to to make things better instead of worse. That means they would like to make it better. You are making a different absolutists claim, that any desire to make things better doesn't count if someone wont sacrifice everything for it. This is by its nature a comparison, and not a statement about one things. Keep in mind that this all in question of if people in marketing might have knowledge or insight about changes in advertising.