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Yeah, it's hard to feel bad for adtech. Contextual advertising worked perfectly fine on print media: put sports ads in sports magazines read by sports fans. The
by the_snooze 2y ago
Yeah, it's hard to feel bad for adtech. Contextual advertising worked perfectly fine on print media: put sports ads in sports magazines read by sports fans. There's no need to follow individual readers around and sniff their farts to try to figure out what they had for breakfast.
- listenallyall 2y agoCan't really agree here. Sports Illustrated's most frequent ads were for cigarettes, beer and cars. Even today, sports telecasts have tons of ads for insurance, finance and enterprise tech comapnies.