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I wonder if this will lead to greater emphasis on targeting. If you can't prove that they clicked the ad, at least you want to be in front of the right people.
by turnsout 2y ago
I wonder if this will lead to greater emphasis on targeting. If you can't prove that they clicked the ad, at least you want to be in front of the right people.
- candiddevmike 2y agoHow do you prove you're putting the ad in front of the right people? Assuming you're talking about invasive tracking. Attribution dying means privacy efforts are working. It's getting hard to correlate person + device + eyeball + ad space.
- mjhay 2y ago> How do you prove you're putting the ad in front of the right people? You can just make it up. That's worked for a really long time now. There's innumerable ways to put one's hand on the scale without it being outright fraud. It's especially easy when ad buyers (people in marketing departments) are invested in the status quo.