This sort of cultural treadmill only exists because of deceitful marketers. Put an end to marketing and we'll see culture retain its meaning again. Contrary to

This sort of cultural treadmill only exists because of deceitful marketers. Put an end to marketing and we'll see culture retain its meaning again. Contrary to the headline, in my opinion authenticity is not dead, it's -everything-. Whenever marketers stumble upon something authentic, they will deploy it and milk it for every last penny until people are so tired of it that it's meaningfully worthless. Then, marketers will move onto whatever has become authentic in its place. In the presence of marketing capital, nothing is safe, nothing can last, it will all be dried out and discarded.