The article is paywalled but I wonder if the lack of profitability is Twitch's inability to get users onto their own advertising platform from which they get a

The article is paywalled but I wonder if the lack of profitability is Twitch's inability to get users onto their own advertising platform from which they get a cut. It seems streamers get a lot of revenue from sponsorships and partnerships outside Twitch and have pressured Twitch to keep it that way. [1] [1] https://www.bbc.com/news/technology-65834521 https://www.bbc.com/news/technology-65834521