JCPenney is going through a similar problem now in which the incoming CEO make huge changes very quickly seemingly without understand the market or the customer

JCPenney is going through a similar problem now in which the incoming CEO make huge changes very quickly seemingly without understand the market or the customer[1]. It seems like new CEOs often like to try to make a name for themselves and jump in head first and try to turn a very large boat quickly without a complete understanding of the consequences. In JCPenney's case, the CEO believed that people would prefer to know they are always getting the best price, but he didn't understand that customers actually get a rush/high from finding great "sale" deals (even if they only look like sales because regular prices are jacked up).[1] Perhaps Elop sould have taken some time to get into the company, and understand its customers (including carriers as well as phone users) before deciding on a course correction. Once a new direction was found, keeping it internal and shocking customers will new tech when it was ready would have probably done much more for than company that telling everyone a year in advance, "Don't buy our stuff until we come out with our new Windows phone because we're not going to support it and we think it sucks". [1] http://www.mediabistro.com/prnewser/jcpenney-discovers-the-importance-of-research-the-hard-way_b39061 http://www.mediabistro.com/prnewser/jcpenney-discovers-the-i...