This might also be that DJI have owned Hasselblad for a while now, so they're sort of already in that space and Fuji don't want them to dominate it [too much].

This might also be that DJI have owned Hasselblad for a while now, so they're sort of already in that space and Fuji don't want them to dominate it [too much]. Fuji's high resolution offerings are superior to Hasselblad's (IMHO) and cost half as much. They could eat up this market quite easily. If you're wondering what benefit these cameras have in that space, here's a few photos I shot on a flight last year with one of them: http://leejo.github.io/2023/08/27/flying_back_from_dubai/ http://leejo.github.io/2023/08/27/flying_back_from_dubai/